Dr. Michael Connell describes what “digital DNA” is and why it’s so critical in business today, especially in R&D-driven industries like materials discovery and drug development, on the Agile Digital Transformation podcast with Tim Butara.

“It’s really about being digital at the core, and I think part of what is most important about that is that it means that you’re able to use kind of the affordances of digital data, digital tools, digital skills in order to execute kind of a tight data driven decision making loop.”

Listen to the podcast here. Transcript is also provided.

For more about digital DNA, read Digital Transformation in Practice.